Consulting and Coaching Services

ASK Financial Services is a Business and Financial Consultant in Nashville, TN. We offer coaching and consulting solutions for small businesses who need help with the numbers or financial part of running a business. We can help your small business with budgeting, forecasting, cashflow management, strategic planning, key performance indicators, risk analysis, operational metrics, scorecards, and financial analysis. Our team has many years of financial experience in leading small to large-sized companies to maximize profit and achieve operational efficiencies. We understand that running a small business can be challenging, and we are here to help you make the financial side of your business easier. We offer a variety of services that can help you improve your financial performance, achieve your goals, and grow your business.

Our Vision

We aspire to be a trusted partner and advisor to our clients, guiding them through the complexities of financial management and empowering them to make informed decisions that drive growth and success.

Business Consulting & Financial Consultant Solutions:

Budgeting

A budget is a financial plan that outlines your income and expenses for a specific period of time, typically one year. It can be as simple or as complex as you need it to be.

Forecasting

Forecasting for small business is the process of predicting future financial performance. It can be used to identify potential risks and opportunities, and make better decisions about the business.

Cashflow Management

Cash flow management is the process of tracking, controlling, and optimizing the inflow and outflow of money in a business. It is important for businesses of all sizes to manage their cash flow effectively in order to avoid cash flow problems, such as having insufficient funds to pay bills or make payroll.

Strategic Planning

Strategic planning for small business is the process of setting long-term goals and developing a plan to achieve those goals. It is important for small businesses to have a strategic plan in place in order to stay ahead of the competition and achieve their goals.

Financial Analysis

Financial analysis is the process of using financial information to make decisions about a business. It can be used to track the performance of a business over time, identify areas where improvement is needed, and make financial projections.

Key Performance Indicators (KPI)

Key performance indicators (KPIs) are measurable values that organizations use to track their progress towards their goals. KPIs are important for small businesses because they can help you measure your performance, identify areas for improvement, and make better decisions about your business.

Risk Analysis

Risk analysis is the process of identifying, assessing, and mitigating risks to a business. It is an essential tool for small businesses, as it can help them avoid or minimize financial losses.

Operational Metrics & Scorecards

Operational metrics and scorecards are tools that small businesses can use to track and measure their performance. Operational metrics are specific measurements that are used to track the performance of a business’ operations. Scorecards are a way of organizing and displaying operational metrics so that they can be easily tracked and analyzed.

Margin and Cost Analysis

Margin and cost analysis are two important financial tools that small businesses can use to track their profitability and identify areas where they can improve.

Our Financial Consulting Services

Click on the plus sign (+) to view more details about each service.

  • Budgeting is a financial tool that can help businesses plan for the future and make informed decisions. We help small businesses create and implement budgets that are tailored to their specific needs and goals.

    • Budgeting: This is the process of planning and tracking your income and expenses. It can help you identify where your money is going and make sure that you are on track to achieve your financial goals.

    • Financial tool: This means that budgeting is a way to manage your money and make sure that you are spending it wisely.

    • Help businesses make informed decisions: This means that budgeting can help businesses make better decisions about their finances, such as how to allocate their resources or how to invest their money.

    • Plan for the future: This means that budgeting can help businesses plan for the future by forecasting their income and expenses. This can help businesses make sure that they have enough money to cover their expenses and achieve their goals.

    • Tailored to their specific needs and goals: This means that we will create a budget that is specific to your business and its needs. We will work with you to understand your goals and then create a budget that will help you achieve those goals.

  • We partner with you to create forecasts that are tailored to your specific needs and goals. We help you anticipate challenges and capitalize on opportunities by providing you with a clear roadmap for financial success.

    • Work closely with you: This means that we will be actively involved in the forecasting process and will work with you to understand your needs and goals.

    • Create accurate forecasts: This means that we will use our expertise and experience to create forecasts that are realistic and achievable.

    • Provide a clear roadmap for financial success: This means that the forecast will be a tool that you can use to track your progress and make sure that you are on track to achieve your financial goals.

    • Anticipate challenges: This means that we will help you identify potential challenges that could affect your forecast and develop strategies to mitigate those challenges.

    • Capitalize on opportunities: This means that we will help you identify opportunities to improve your financial performance and make the most of your resources.

  • We are experts in cash flow management and can help your business ensure that it has the liquidity it needs to operate smoothly and seize growth opportunities. We do this by:

    • Analyzing your cash flow: We will analyze your cash flow to identify any potential problems and develop solutions.

    • Providing cash flow forecasting: We will create cash flow forecasts to help you plan for the future and make better financial decisions.

    • Implementing cash flow management strategies: We will implement strategies to improve your cash flow, such as collecting payments faster and managing your accounts payable.

    • Monitoring your cash flow: We will monitor your cash flow on an ongoing basis to ensure that your business is always in a good financial position.

    We understand that cash flow is essential for the success of any business, and we are committed to helping your business improve its cash flow management. We can help your business with:

    • Improving cash flow management: This means that we will help you identify and implement strategies to improve your cash flow. This could include things like collecting payments faster, managing your accounts payable more effectively, or investing in inventory management software.

    • Ensuring that your business has the liquidity it needs: This means that we will help you make sure that you have enough cash on hand to cover your expenses and make investments. This could involve things like creating a cash flow forecast or developing a contingency plan in case of unexpected expenses.

    • Operating smoothly: This means that we will help you avoid cash flow problems that could disrupt your business operations. This could involve things like making sure that you have enough cash on hand to pay your employees or vendors on time.

    • Seizing growth opportunities: This means that we will help you make the most of your financial resources so that you can grow your business. This could involve things like investing in new equipment or marketing campaigns.

  • Our team can help you develop strategic plans that align your financial goals with your overall business objectives. We will help you craft actionable strategies that will position your business for success in the short-term and long-term.

    • Strategic planning: This is the process of defining your business goals and developing a plan to achieve those goals. It involves identifying your strengths and weaknesses, assessing the opportunities and threats in your environment, and developing strategies to achieve your goals.

    • Short-term strategic planning: This is the process of developing plans for the next one to three years. It is typically focused on specific goals, such as increasing sales or market share.

    • Long-term strategic planning: This is the process of developing plans for the next three to five years or more. It is typically focused on broader goals, such as entering new markets or developing new products or services.

    • Aligning your financial goals with your overall business objectives: This means making sure that your financial goals are aligned with your overall business goals. For example, if your business goal is to increase market share, then your financial goal might be to increase revenue by 10% in the next year.

    • Crafting actionable strategies: This means developing strategies that are specific, measurable, achievable, relevant, and time-bound. For example, an actionable strategy for increasing revenue by 10% in the next year might be to launch a new marketing campaign or to increase salesforce productivity.

    • Positioning your business for success: This means putting your business in a position to achieve its goals. This could involve things like developing new products or services, expanding into new markets, or acquiring new customers.

  • We help you identify and track the key performance indicators (KPIs) that matter most to your business. This allows you to make data-driven decisions that will improve your efficiency and performance.

    • Key performance indicators (KPIs): These are metrics that measure the performance of your business. They can include things like sales, costs, productivity, and customer satisfaction.

    • Identifying and tracking: This means that we will help you identify the KPIs that are important for your business and then track those metrics over time.

    • Data-driven decisions: These are decisions that are made based on data and evidence. By tracking your KPIs, you will have the data you need to make informed decisions about your business.

    • Optimize efficiency: This means making sure that your business is running as efficiently as possible. This could involve things like reducing waste, streamlining processes, or improving productivity.

    • Drive performance improvements: This means making your business better. This could involve things like increasing sales, reducing costs, or improving customer satisfaction.

  • Operational metrics and scorecards are important tools for small businesses. They can help businesses track their performance, identify areas where improvement is needed, and make data-driven decisions.

    Here are some examples of operational metrics for small businesses:

    • Sales: The total amount of money that a business generates from selling its products or services.

    • Cost of goods sold: The cost of the materials and labor that go into making a product or providing a service.

    • Gross profit: The difference between sales and cost of goods sold.

    • Operating expenses: The costs associated with running a business, such as rent, utilities, and salaries.

    • Net income: The difference between gross profit and operating expenses.

    • Customer satisfaction: The level of satisfaction that customers have with a business's products or services.

    • Employee productivity: The amount of work that employees produce in a given amount of time.

    • Waste: The amount of materials or products that are wasted in the production process.

    • Turnover: The rate at which employees leave a business.

    The specific operational metrics that are important for a small business will vary depending on the industry and the specific goals of the business. However, all businesses should track the metrics that are most important to their success.

    Scorecards can be used to track a variety of operational metrics. A simple scorecard might only track a few key metrics, such as sales, costs, and customer satisfaction. A more complex scorecard might track a wider range of metrics, such as productivity, waste, and turnover.

    The specific metrics that are included in a scorecard will depend on the needs of the business. However, all scorecards should be clear, concise, and easy to understand.

    Operational metrics and scorecards are valuable tools for small businesses. They can help businesses track their performance, identify areas where improvement is needed, and make data-driven decisions. By tracking the right metrics and using a scorecard to organize the data, small businesses can improve their efficiency, profitability, and overall performance.

  • Financial analysis is a valuable tool for small businesses. It can help businesses improve their efficiency, profitability, and overall performance.

    • Identifying areas for improvement: Financial analysis can help businesses identify areas where they can improve their efficiency. For example, by analyzing their income statement, businesses can identify areas where they can reduce costs or increase revenue.

    • Making informed decisions: Financial analysis can help businesses make informed decisions about their operations. For example, by analyzing their cash flow statement, businesses can make decisions about how to manage their cash flow and avoid financial problems.

    • Allocating resources efficiently: Financial analysis can help businesses allocate their resources efficiently. For example, by analyzing their balance sheet, businesses can make decisions about how to invest their money and maximize their profits.

    • Managing risks: Financial analysis can help businesses manage risks. For example, by analyzing their financial ratios, businesses can identify areas where they are more vulnerable to risk and take steps to mitigate those risks.

    • Planning for the future: Financial analysis can help businesses plan for the future. For example, by analyzing their financial statements, businesses can make projections about their future financial performance and make plans to achieve their goals.

    Here are some specific examples of how financial analysis can help small businesses increase efficiencies in operations and help maximize profit:

    • A small business owner can use financial analysis to identify areas where they can reduce costs. For example, by analyzing their income statement, they can see where they are spending the most money and look for ways to reduce those costs.

    • A small business owner can also use financial analysis to identify areas where they can increase revenue. For example, by analyzing their sales data, they can see which products or services are most profitable and focus their marketing efforts on those products or services.

    • Financial analysis can also help small businesses make better decisions about their investments. For example, by analyzing their balance sheet, they can see how much money they have available to invest and make decisions about where to invest that money to maximize their profits.

    • Financial analysis can also help small businesses manage their risks. For example, by analyzing their financial ratios, they can identify areas where they are more vulnerable to risk and take steps to mitigate those risks.

    • Finally, financial analysis can help small businesses plan for the future. For example, by analyzing their financial statements, they can make projections about their future financial performance and make plans to achieve their goals.

    By using financial analysis, small businesses can improve their efficiency, profitability, and overall performance. This can help them stay competitive and succeed in the long run.

  • Risk analysis is a process of identifying, assessing, and managing risks to a business. It can help small businesses identify short-term and long-term risks that they may face, such as:

    • Financial risks: These risks can include things like loss of income, increased expenses, and bankruptcy.

    • Operational risks: These risks can include things like equipment failure, employee turnover, and natural disasters.

    • Legal risks: These risks can include things like lawsuits, regulatory violations, and intellectual property infringement.

    • Marketing risks: These risks can include things like negative publicity, product recalls, and changes in consumer preferences.

    • Strategic risks: These risks can include things like entering new markets, expanding into new products or services, and changing the business model.

    Risk analysis can help small businesses to:

    • Identify risks: The first step in risk analysis is to identify the risks that the business faces. This can be done by brainstorming, interviewing stakeholders, and conducting surveys.

    • Assess risks: Once the risks have been identified, they need to be assessed. This involves determining the likelihood of each risk occurring and the impact it would have on the business.

    • Manage risks: Once the risks have been assessed, they need to be managed. This can be done by avoiding the risks, transferring the risks, reducing the risks, or accepting the risks.

    Risk analysis is an ongoing process. The risks that a business faces can change over time, so it is important to regularly review and update the risk analysis.

    Here are some additional benefits of risk analysis for small businesses:

    • Helps to make better decisions: By identifying and assessing risks, businesses can make better decisions about their operations. For example, a business that knows that it is vulnerable to a natural disaster may decide to invest in disaster recovery planning.

    • Reduces the likelihood of financial losses: By taking steps to mitigate risks, businesses can reduce the likelihood of financial losses. For example, a business that knows that it is vulnerable to employee turnover may invest in training and development programs to keep its employees engaged.

    • Improves reputation: By being proactive in managing risks, businesses can improve their reputation with customers, suppliers, and investors.

    • Increases resilience: By being prepared for risks, businesses can increase their resilience and bounce back from setbacks more quickly.

    Overall, risk analysis is a valuable tool for small businesses. It can help businesses to identify, assess, and manage risks to their operations. This can help businesses to improve their financial performance, reputation, and resilience.

  • Understanding your margins and costs is essential for profitability. We conduct in-depth analyses to identify areas where you can reduce costs and improve your margins, ultimately improving your overall financial health.

    • Understanding your margins and costs: This means understanding how much money you make on each product or service you sell and how much money you spend to produce or provide those products or services.

    • Crucial for profitability: This means that understanding your margins and costs is essential for making a profit. If you don't understand your margins and costs, you may be making decisions that are costing you money.

    • Conducting thorough analyses: This means that we will look at your financial data in detail to identify areas where you can reduce costs and improve your margins.

    • Identifying areas for cost reduction: This means finding ways to spend less money on your products or services. This could involve things like negotiating better prices with suppliers, finding more efficient ways to produce your products or services, or eliminating unnecessary expenses.

    • Margin improvement: This means increasing the amount of money you make on each product or service you sell. This could involve things like raising prices, increasing sales volume, or reducing your costs.

    • Enhancing your overall financial health: This means improving your ability to generate profits and manage your finances. This could lead to things like increased cash flow, improved creditworthiness, and greater shareholder value.

Our Values: We care about small businesses.

Wisdom

Experience alone is not enough to create success; wisdom is the ability to apply experience to real-world situations, taking into account all relevant factors and making informed decisions.

Accountability

We take responsibility for our actions and results, holding ourselves accountable to our clients and continuously striving to improve our performance.

Ethics

We operate with the highest ethical standards, always putting our clients' interests first and maintaining transparency and honesty in all our interactions.

Relatability

We understand the challenges and opportunities faced by small businesses, and we approach our work with empathy and understanding of our clients' unique situations and goals.

Community

We are dedicated to supporting the small business community, both locally and globally, and we strive to make a positive impact on the world through our work.

Expertise

We are committed to maintaining deep expertise in financial consulting, staying up-to-date with the latest trends, technologies, and best practices to deliver the best possible outcomes for our clients.

If you are a small business owner who needs help with the numbers, we are happy to discuss your needs and how we can help you achieve your goals.

Meet Our Financial Experts

  • Andrea Morris CEO

    Andrea Morris

    CHIEF EXECUTIVE OFFICER

  • Kellin Smith | CFO

    Kellin Smith

    CHIEF FINANCIAL OFFICER

  • Stephen Linzmeier | COO

    Stephen Linzmeier

    CHIEF OPERATIONS OFFICER